Frugality is not cheapness. Cheapness optimizes for lowest price. Frugality optimizes for VALUE — lowest cost per use, highest quality per dollar.
Buy the $200 boots that last 20 years, not the $50 boots that last 1 year. Buy the well-made tool, the durable car, the timeless suit. The Brother who buys cheaply spends twice.
Frugality applies asymmetrically: be ruthless on small recurring expenses (subscriptions, daily coffee, name-brand groceries), generous on rare durables (mattress, shoes, education).
The Seal of the Chamber
Buy quality once. Buy garbage forever.